It's tempting to quote Sir John Lubbock: "In truth, people can generally make time for what they choose to do; it is not really the time but the will that is lacking." That's the line of thinking taken in this Atlantic blog, noting that many of us spend plenty of time watching television.
This line of argument is true enough, but probably won't help much. So without scolding, here are some ideas on how to think about reading and time differently.
1) Don't assume that that you have to have a long block of time to read. Bit and pieces add up. If you think "I need at least thirty minutes of uninterrupted time to get into the book," well, try fitting reading into the bits and pieces of time in your day. You're ready to go out and your spouse isn't? There's five minutes. Long line in the grocery store? There's five minutes.
3) The best preparation is on your phone. It's not my favorite way to read, but you always have your phone with you. Get Kindle for your iPhone or Android. Reading emergencies--e.g., my kid was supposed to play but isn't and now I'm stuck watching other people's kids play pee-wee soccer--reading emergencies happen.
3) Don't assume that you can only read one book at a time. If you've got books distributed in different spots, won't you get mixed up? Probably not. But if you are really worried about that, start with books that have lots of short stuff: Uncle John's bathroom reader in the car, Chekhov short stories in your purse, etc.
4) You don't you have to finish what you start. For a long time I assumed that if I started a book I was in some way obligated to finish it. Or maybe that if I didn't, I had wasted my time in starting it. This attitude makes no sense. Don't fail to start a book because you're afraid it might turn out too challenging or emotionally hard, or whatever. If you don't like the book, abandon it.
5) No, seriously, I'm too busy. When was the last time you were bored? If you really can't remember, then okay, you're too busy. If you can name a time, then you could have been reading instead of being bored.